Analytics and Metrics

Your financial bottom line actively comes into play when your mobile app has been released to the public. Marketing experts all have advice when it comes to measuring an app's success, and the flood of information can easily become confusing. Since no two apps are alike, there's no one-size-fits-all set of criteria when it comes to their financial performance. Pricing, monetization strategies, and budgets also play a role when it comes to analyzing app performance data.

How do you reach the conclusion that an app is doing well, or isn't? What data do you pay closer attention to when calculating your app's financial well-being? Is there analytical software, or a special spreadsheet arrangement, you use when compiling and calculating certain metrics? With that in mind, please feel free to discuss the list of metrics you use, and how they relate to one another. Use this discussion thread to share with other Appvice Community members the steps you take to calculate your bottom line.