Did you know many customers decide if they like an app or not by its look alone, often before they even download it? This section of the Appvice forum is for discussing everything that goes into the look of mobile applications. What elements do you think make or break the user experience, or UX? What techniques go into consistent company and product branding? Whether it's the flow outlined by a wire-frame, or what color to use on a logo or desktop icon, share your perspective with your fellow members. Share your ideas about what aspects of design make an app look great—or not so hot.